使用社群媒體對幸福感之影響—銀髮族的視角

使用社群媒體對幸福感之影響—銀髮族的視角
黃金花¹、吳有龍²、趙仁方^3*

¹義守大學資訊工程學系博士班研究生；美和科技大學健康事業管理學系
²義守大學資訊管理學系
³義守大學運動科技與休閒管理學系
*通訊作者：趙仁方rfchao@isu.edu.tw

摘要

本研究旨在探討銀髮族在社群媒體的使用對幸福感的影響。研究以南部樂齡大學的民眾為對象。共計獲得346份有效問卷，並以結構方程模型分析四個潛在變數間的關係，包括社會支持、橋接型社會資本、結合型社會資本和幸福感。結果發現社會支持對橋接型社會資本、結合型社會資本及幸福感均有顯著影響。在中介分析上，結合型社會資本扮演社會支持與幸福感間的中介角色，但橋接型社會資本在這個關係上卻不成立。造成這個結果的原因可能由於銀髮族因脫離工作職場的關係，導致同儕與工作同事間的關係弱化的緣故。因此，未來在促進銀髮族的幸福感上，應強化結合型社會資本（如親情）的角色。

關鍵詞：社群媒體、幸福感、社會支持、橋接型社會資本、結合型社會資本

The Impact of Social Media Use on the Well-being – A Senior’s Perspective
Chin-Hua, Huang¹, Yu-Lung, Wu², Ren-Fang, Chao³*

¹Department of Information Engineering, I-Shou University; Department of Health Business Administration, Meiho University
²Department of Information Management, I-Shou University
³Department of Sports Technology and Leisure Management, I-Shou University
^*Correspondence: Ren-Fang, Chao rfchao@isu.edu.tw

Abstract

This study aims to explore the impact of social media use on well-being by seniors. The subjects of the research are the citizens of the Senior University in Southern Taiwan. A total of 346 valid questionnaires were obtained. The relationship among four latent variables, including social support, bridging social capital, bonding social capital, and well-being, was analyzed through the structural equation modeling approach. The results show that social support has a significant impact on bridging social capital, bonding social capital and well-being. In mediation analysis, bonding social capital plays a mediation role between social support and well-being, but bridging social capital does not hold this relationship. The reason for this result may be that the relationship between peers and work colleagues is weakened because the seniors are out of the workplace. Therefore, the role of bonding social capital (such as kinship) should be strengthened in promoting the well-being of the seniors in the future.

Keywords: Social media; Well-being; Social support; Bridging social capital; Bonding social capital